Kriterion Academy – from landing page to seamless registration flow

Strategic customer journey touchpoints

• To encourage sign-ups, building awareness was key. We placed flyers in staff areas featuring a QR code that linked directly to the Academy site. 
• The landing page then clearly explained what the training offered, when it would take place and how to register.
• A clean CTA structure made it easy to navigate: scannable titles and a prominent sticky sign-up button.
• After registration, users landed on a confirmation page and received a confirmation email. 3 Days before the training an automated reminder email was sent.
• On the training day, participants received diplomas and tote bags. Physical tokens of recognition that made the Kriterion Academy experience tangible and valuable.

Results

• 86% of the employees signed-up in the first month!
• We set up a feedback form and received 100% positive staff responses regarding the landing page design and registration flow. And they loved the tote bags! Which are now part of the daily Kriterion environment.

A solid foundation for future courses

Because the first course was such a success, a second one quickly followed.

We re-used the templates and expanded on the existing branding foundation, evolving it to perfectly suit the new course content. We optimized automation flows and cut our design and development time with at least 50%.

That’s the advantage of setting up a professional framework from the start: it makes future rollouts faster, cheaper and just as impactful.

Let’s collaborate, Geertje and I are ready to bring your vision to life.