Ouders van Nu landing page design
Creating a visually compelling design that drives conversion.
Ouders van Nu is a trusted platform in for parents, offering expert advice, community support and resources from pregnancy to early school years. Over the past year, I designed several A/B tests for them and recently created a landing page to encourage visitors to create a profile on their platform. The profile offers benefits like access to exclusive content and a supportive community.
Boosting Conversion Within Design Constraints
My goal was to design a page that clearly communicates the benefits of having a profile in an attractive and easy-to-understand way, making it simple for users to take action.
The Challenge
The biggest challenge? I couldn’t create new design elements. Instead, I had to design the page using only the existing blocks and features from their website’s content management system (CMS).
How to Convince Visitors to Register
The main question was: How do we make people want to register without overwhelming them?
To solve this, I focused on creating a design that:
- Has scannable titles and icons.
- Clearly explains the benefits of registering.
- Makes the process look simple and user-friendly.
What I did
- Improved the Content
- Rewrote and reorganized the copy to make the benefits easy to understand and more appealing.
- Added icons to highlight key points, making the information quicker to read.
- Used clear and bold Call-to-Action (CTA) buttons, such as “Register Now.”
- Included a simple 3-step process for registration to show how easy it is.
- Worked Within the Design Limits
- I reviewed the website to identify all the available design blocks and components.
- Used their existing style, brand colors, fonts and lots of white space for a clean and calming look.
- Enhanced the page with a few simple custom icons to make the information more visual and easier to scan.
The Final Result
The new landing page is:
- Clear and Focused: Benefits are presented in a way that’s quick and easy to understand, supported by visuals like icons and bullet points.
- Conversion-Friendly: Buttons with clear, action-oriented messages encourage users to sign up right away.
- Easy to Follow: The 3-step guide removes barriers and shows how simple it is to register.
This project is a nice example of working creatively within tight constraints. By optimizing what was already available, I delivered a professional and effective page that’s easy for users to engage with—and makes signing up an easy choice.
Ready to improve your landing or sales page?
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