UX AUDIT
Improve your UX to get more customers
Improve Your Website User Experience with a Professional UX Audit
Discover how a UX Audit can optimize your website with information gathering, data analysis, and user behavior insights. Gain valuable insights through heatmaps, screen recordings and UX best practices for navigation, design, content, and functionality.
Use real user data as the first step in understanding your customers
I will help you gain valuable insights by:
- monitoring the behavior of your visitors
- scanning your website data
- investigating competitors and UX best practices
All UX research insights will be bundled into a UX advisory report with tips, guidelines, visual examples, general advice and wireframe designs to improve the user experience of your website. After you’ve received the report we will set up an online call to discuss the document and prioritise your next steps. You will have a concrete to-do list to increase your conversion rate and attract more customers.
Starting price €3890,- excl. VAT
Increase your conversion rate
When you attract a decent amount of monthly visitors to your website but conversion rates are low, it’s time to investigate what the bottlenecks are and improve the user experience.
A professional UX Audit involves information gathering, data analysis, and user behavior insights, which are divided into three parts:
1. Heatmap Analysis
I uncover user engagement patterns through heatmaps that track clicks, scrolls and attention hotspots. I use this visual data to see what grabs interest and what gets ignored. It’s the best way to validate design decisions and spot areas for improvement.
2. Screen Recording Analysis
I identify stumbling blocks by viewing screen recordings of visitors. I follow mouse movements and clicks to validate assumptions, detect behavioral patterns and gain insight into user issues.
3. UX Best Practices Review
And I thoroughly analyze the user experience by personally navigating the website. Get a list of UX guidelines for navigation, design, content, and functionality, among other things.
To see an example: take a look at the UX Audit for Straat Consulaat
Discover how your website visitors move through your website
Based on user screen recordings, heatmaps and general website data I analyse the user behavior on the most crucial pages of your website.
The screen recordings of your visitors allow us to really see what people do on the website.
By monitoring their mouse movements and clicks I can validate our assumptions, detect behavior patterns and get a clear understanding of which difficulties they currently experience. This way all the proposed solutions in your research report are based on solid UX research and insights.
The magic of user data recording tools
A user data recording tool is software that tracks how visitors interact with your website or app. This allow us to analyse:
User recordings: which are screen recordings of real visitors interacting with your website. You can watch their mouse movements, clicks and scrolls. It’s like looking over someone’s shoulder as they try to use your site (but anonymously of course).
Heatmaps: showing where people are interacting most (and least) on your pages using colors. It kind of looks like a weather map where areas with more activity light up in red, orange and yellow.
My preffered tool is Microsoft Clarity: it’s easy to set up by adding a small snippet of code to your website. And they also have a WordPress plugin.
Quick-wins & BIG wins
The research report includes quick-wins that are relatively easy to implement and ‘big-wins’ that might require more development effort but have the potential to give a big boost to your conversion rates.
To make your next steps more concrete the report also contains visual examples, guidelines, general advice and wireframe designs to clarify what the big-wins would look like.
What you will get
- Kick-off meeting.
- Analysis of heatmaps.
- Video re-cap + insights of more than 100 user-recordings of the most important user journeys.
- Competitor investigation highlights.
- Quick-win tips & guidelines.
- Big-win concepts.
- Wireframe designs in Figma.
- Final call to discuss the document and prioritise your next steps.
All assembled in an extensive UX advisory report to give you a kick-start into lowering your bounce rate and increasing the time spent and amount of visited pages on the site to get visitors more interested in what you have to offer. If you would like a sneak peek in the document: request a preview copy.
Starting price €3890,- excl. VAT
Have a look at the UX Audits of others
Straat Consulaat UX audit
A concrete list of improvements for their website based on Google Analytics data, screen recordings analysis and UX best practices.
Holland-DM UX Audit
GI Travel UX Audit
Start with a UX Audit to discover how to improve your navigation, call-to-actions, content and design
Slimme Heater webshop redesign
A webshop re-design that provides better information throughout various stages of the buyer journey.