Meet your UX specialist
Hi! I'm Bonny, a UX designer with a data-mindset.
I help e-commerce shops, organisations and start-ups / scale-ups to optimize their websites and improve the online experience for their customers. I love analyzing the behavior of users to discover new insights & opportunities. I’m driven to base my recommendations and design decisions on real user data or feedback.
I'm specialized in:
- Investigating bottlenecks on your website and spotting new opportunities to increase conversion rates.
- Researching user behavior and gaining insights through screen (user) recordings and Analytics.
- Creating UX / interaction designs and prototypes to improve the user experience.
- Low-key user testing and data monitoring, to see what the actual effects are and to keep optimising for growth.
The UX review
If users are bouncing, conversions are flat or your team just keeps guessing what’s wrong: it’s time to bring in the experts.
This UX review gives you a sharp review of your website by 3 seasoned experts. We dive into your UX, UI, and copy, delivering insights and solutions to trigger action.
Let’s grow your customer base
I worked for:
I worked for:
Recent UX work
Scalable campaign pages for DPG Media
Conversion-focused landing page templates for high-traffic campaigns. Allowing quick handoff to dev and last-minute tweaks. Read more →
Straat Consulaat website UX Audit
A UX research document with a concrete list of data-supported website improvements and quick fixes to kickstart the team into taking action. Read more →
Kriterion Academy landing page + registration flow
A full sign-up journey branding, UX design, Divi web development and e-mail automation. Read more →
Highlighted e-commerce case
A webshop re-design to grow from startup to scaleup
Slimme Heater sells infra-red panels and electric heaters. The main challenge in this project was to create an e-com experience for 3 different user segments:
- Those who know exactly what they want/need.
- Those needing a bit of assistance.
- The rookies, who don’t know anything.
See how Geertje and I tackled this project as a UX & UI duo:
Let's improve your website
01
UX AUDIT
I analyse user behavior, reveal why visitors drop off and provide the designs to fix it. You'll get a solid strategy to increase your conversion rate.
02
WIREFRAMES
Based on UX Research and user insights I will create user-friendly and conversion optimised UX designs for your website or webshop.
03
UX & UI DESIGN
With my Branding & UI partner I'll create visual designs that elevate your website. From new brand identity to ready-to-build Figma designs
04
PROTOTYPING
Let's bring your concept to life with a clickable prototype! This way you can test, iterate and create the best user experience: resulting in the best business results.
DESIGN SYSTEMS
When your business is scaling up it’s time to set up a Figma design system to bring back visual consistency and optimize the UX of your website or webshop.