
Let's improve your website
01
UX AUDIT
I analyse user behavior, reveal why visitors drop off and provide the designs to fix it. You'll get a solid strategy to increase your conversion rate.
02
WIREFRAMES
Based on UX Research and user insights I will create user-friendly and conversion optimised UX designs for your website or webshop.
03
UX & UI DESIGN
With my Branding & UI partner I'll create visual designs that elevate your website. From new brand identity to ready-to-build Figma designs
04
PROTOTYPING
Let's bring your concept to life with a clickable prototype! This way you can test, iterate and create the best user experience: resulting in the best business results.
DESIGN SYSTEMS
When your business is scaling up it’s time to set up a Figma design system to bring back visual consistency and optimize the UX of your website or webshop.

Meet your UX specialist
Hi! I'm Bonny, a UX designer with a data-mindset.
I help e-commerce shops, organisations and start-ups / scale-ups to optimize their websites and improve the online experience for their customers. I love analyzing the behavior of users to discover new insights & opportunities. I’m driven to base my recommendations and design decisions on real user data or feedback.
I'm specialized in:
- Investigating bottlenecks on your website and spotting new opportunities to increase conversion rates.
- Researching user behavior and gaining insights through screen (user) recordings and Analytics.
- Creating UX / interaction designs and prototypes to improve the user experience.
- Low-key user testing and data monitoring, to see what the actual effects are and to keep optimising for growth.
Recent UX work
Ouders van Nu landing page design
Creating a visually compelling design with existing style elements and telling a clear story that drives conversion. Read more →
Straat Consulaat UX Audit
A UX research document with a concrete list of data-supported website improvements and quick fixes to kickstart the team into taking action. Read more →
DPG Media UX freelancer
Continuously assisting the UX team and creating designs for multiple Dutch media brands like AD, NU.nl, Volkskrant, het Parool, etc. Read more →

For many years I’ve been collaborating with my creative partner Geertje from digital creative agency Raevels. Together we help businesses with strategic advice, branding, concepting and design.
Companies like G-Star and Bols Jenever hired us as a UX & UI design-duo to implement a UX design strategy, re-design their webshop and establish a tight partnership with the conversion team.
User Experience (UX) refers to the overall experience a user has when interacting with a website or application.
What can good UX do for you?
- Enhanced User Satisfaction: Give your customers a seamless, intuitive online experience.
- Increased Conversions: Turn visitors into loyal customers with optimized user journeys.
- Brand Loyalty: Build a strong, recognizable brand that customers trust and return to.
- Higher Engagement: Keep users engaged and reduce bounce rates with a user-friendly interface.
Get in touch to hire us for your website re-design!

Highlighted e-commerce case
A webshop re-design to grow from startup to scaleup
Slimme Heater sells infra-red panels and electric heaters. The main challenge in this project was to create an e-com experience for 3 different user segments:
- Those who know exactly what they want/need.
- Those needing a bit of assistance.
- The rookies, who don’t know anything.
See how Geertje and I tackled this project as a UX & UI duo:
5- or 10-hour UX Support
Perfect for UX reviews, small design tweaks or quick conversion optimisation advice!
5 Hours
Kick off with a free 30-minute consultation:
- We discuss your project, goal and how I can help.
- After the consultation you decide if you’d like to move forward.
If you’re ready to proceed:
- We’ll divide the hours into tasks based on your needs, whether that’s sketching, a bit of research, feedback or online meetings.
- All hours must be used within a 2-month period.
€500,-
excl. VAT
10 Hours10% off
Kick off with a free 60-minute consultation:
- We discuss your project, goal and how I can help.
- After the consultation you decide if you’d like to move forward.
If you’re ready to proceed:
- We’ll divide the 10 hours into tasks based on your needs, whether that’s design work, UX research, feedback or online meetings.
- All hours must be used within a 3-month period.
€900,-
excl. VAT