Website optimization starts with understanding your user
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Let's improve your website

01

UX AUDIT

Want to gain more customers from your website and increase your conversion rate? Let's take a deep-dive in how your website visitors currently behave, analyze the data and increase your conversion rates & sales.

02

WIREFRAMES

I can turn complex website structures and user journeys into clear and logical wireframes. Based on UX Research and user insights I will create user-friendly and conversion optimised UX designs for your website or webshop.

03

UX & UI DESIGN

Together with my Branding & UI partner Geertje we bring your website to life with stunning visual designs! We optimize your brand experience and deliver ready-to-build online designs in Figma. 

04

PROTOTYPING

Do you have a new online business idea but are you not sure how to make it work? Let's bring your concept to life with a clickable prototype! This way you can test, iterate and create the best user experience: resulting in the best business results.

DESIGN SYSTEMS

When your business is scaling up and it’s getting harder and harder to maintain a professional look-and-feel, it’s time to invest in a Figma design system to bring back visual consistency and optimize the user experience of your website or webshop.

Meet your UX specialist

    Hi! I'm Bonny, a UX designer with a data-mindset.

    I help e-commerce shops, organisations and start-ups / scale-ups to optimize their websites and improve the online experience for their customers. I love analyzing the behavior of users to discover new insights & opportunities. I’m driven to base my recommendations and design decisions on real user data or feedback.

    I'm specialized in:

    • Investigating bottlenecks on your website and spotting new opportunities to increase conversion rates.
    • Researching user behavior and gaining insights through screen (user) recordings and Analytics.
    • Creating UX / interaction designs and prototypes to improve the user experience.
    • Low-key user testing and data monitoring, to see what the actual effects are and to keep optimising for growth.
    Recent UX work
    2nd Plan(t) webshop UX and UI

    GI Travel UX Audit

    Start with a UX Audit to discover how to improve your website. Read more →

    UX Audit Straat Consulaat

    Straat Consulaat UX Audit

    A UX research document with a concrete list of data-supported website improvements and quick fixes to kickstart the team into taking action. Read more → 

    DPG Media case

    DPG Media UX freelancer

    Continuously assisting the UX team and creating designs for multiple Dutch media brands like AD, NU.nl, Volkskrant, het Parool, etc. Read more → 

    I worked for:

    G-Star RAW UX freelancer
    DPG Media UX freelancer
    de Bijenkorf UX Designer intern
    Dumpert.nl UX designer intern
    Bols Jenever UX freelance
    Relatieplanet UX designer intern
    Telegraaf Media Group en TMG Digital interne UX designer
    The Valley internal UX designer

    I worked for:

    G-Star RAW UX freelancer
    DPG Media UX freelancer
    de Bijenkorf UX Designer intern
    Dumpert.nl UX designer intern
    Bols Jenever UX freelance
    Relatieplanet UX designer intern
    Telegraaf Media Group en TMG Digital interne UX designer
    The Valley internal UX designer
    Raevels collab uxstudio.online

    For many years I’ve been collaborating with my creative partner Geertje from digital creative agency Raevels. Together we help businesses with strategic advice, branding, concepting and design.

    Companies like G-Star and Bols Jenever hired us as a UX & UI design-duo to implement a UX design strategy, re-design their webshop and establish a tight partnership with the conversion team.

    User Experience (UX) refers to the overall experience a user has when interacting with a website or application.

    What can good UX do for you?

    • Enhanced User Satisfaction: Give your customers a seamless, intuitive online experience.
    • Increased Conversions: Turn visitors into loyal customers with optimized user journeys.
    • Brand Loyalty: Build a strong, recognizable brand that customers trust and return to.
    • Higher Engagement: Keep users engaged and reduce bounce rates with a user-friendly interface.

    Get in touch to hire us for your website re-design

    Highlighted e-commerce case

    A webshop re-design to grow from startup to scaleup

    Slimme Heater sells infra-red panels and electric heaters. The main challenge in this project was to create an e-com experience for 3 different user segments:

    • Those who know exactly what they want/need.
    • Those needing a bit of assistance.
    • The rookies, who don’t know anything.

    See how Geertje and I tackled this project as a UX & UI duo:

    UX review & consult

    Book me for a meeting to brainstorm and discuss your UX project

    If you feel stuck with your UX project or design, I can assist you by providing a fresh perspective. I can review your research, concepts, designs and presentations. A one or two-hour meeting will give you the push you need to get back on track. We can also do some co-designing if you want! 👍

    5 Hours

    • Free 30 minute briefing meeting:
      1. We get acquainted with each other.
      2. We talk about your project.
      3. Afterwards you decide if you want to proceed.
    • Meet up with me in multiple 1 or 2 hour time slots within a maximum time period of 2 months.
    • The meetings are online video calls.

    €475,-

    excl. VAT

    10 Hours10% off

    • Free 60 minute briefing meeting:
      1. We get acquainted with each other.
      2. We talk about your project.
      3. Afterwards you decide if you want to proceed.
    • Meet up with me in multiple 1 or 2 hour time slots within a maximum time period of 4 months.
    • The meetings are online video calls.
    • Buy 10 hours at once and get 1 hour for free!

    €855,-

    excl. VAT

    Let's talk about UX

    Set up a free online call

    Let's talk
    About UX

    Set up a free online call