Meet your UX specialist
Hi! I'm Bonny, a UX designer with a data-mindset.
I help e-commerce shops, organisations and start-ups / scale-ups to optimize their websites and improve the online experience for their customers. I love analyzing the behavior of users to discover new insights & opportunities. I’m driven to base my recommendations and design decisions on real user data or feedback.
I'm specialized in:
- Investigating bottlenecks on your website and spotting new opportunities to increase conversion rates.
- Researching user behavior and gaining insights through screen (user) recordings and Analytics.
- Creating UX / interaction designs and prototypes to improve the user experience.
- Low-key user testing and data monitoring, to see what the actual effects are and to keep optimising for growth.
Recent UX work
Scalable campaign pages for DPG Media
Conversion-focused landing page templates for high-traffic campaigns. Allowing quick handoff to dev and last-minute tweaks. Read more →
From brand strategy to high-converting website
Translating Barentszen’s brand guidelines into a fully optimized, conversion-driven digital experience. Read more →
Kriterion Academy landing page + registration flow
A full sign-up journey branding, UX design, Divi web development and e-mail automation. Read more →
I worked for:
The UX review
If users are bouncing, conversions are flat or your team just keeps guessing what’s wrong: it’s time to bring in the experts.
This UX review gives you a sharp review of your website by 3 seasoned experts. We dive into your UX, UI, and copy, delivering insights and solutions to trigger action.
Let’s grow your customer base
I worked for:
Highlighted e-commerce case
A webshop re-design to grow from startup to scaleup
Slimme Heater sells infra-red panels and electric heaters. The main challenge in this project was to create an e-com experience for 3 different user segments:
- Those who know exactly what they want/need.
- Those needing a bit of assistance.
- The rookies, who don’t know anything.
See how Geertje and I tackled this project as a UX & UI duo:
Let's improve your website
01
UX AUDIT
I analyse user behavior, reveal why visitors drop off and provide the designs to fix it. You'll get a solid strategy to increase your conversion rate.
02
WIREFRAMES
Based on UX Research and user insights I will create user-friendly and conversion optimised UX designs for your website or webshop.
03
UX & UI DESIGN
With my Branding & UI partner I'll create visual designs that elevate your website. From new brand identity to ready-to-build Figma designs
04
PROTOTYPING
Let's bring your concept to life with a clickable prototype! This way you can test, iterate and create the best user experience: resulting in the best business results.
DESIGN SYSTEMS
When your business is scaling up it’s time to set up a Figma design system to bring back visual consistency and optimize the UX of your website or webshop.