Customer cases
Helping brands grow with data-driven, conversion-optimized UX design
Scalable campaign pages for DPG Media
Conversion-focused landing page templates for high-traffic campaigns. Allowing quick handoff to dev and last-minute tweaks.
Kriterion Academy landing page + registration flow
A full sign-up journey branding, UX design, Divi web development and e-mail automation.
Slimme Heater webshop redesign
An optimized webshop structure designed to provide information effectively throughout various stages of the buyer journey.
G-Star RAW UX Freelancer
Being part of the in-house UX team and redesigning the product detail page.
Ouders van Nu landing page design
Designing a high-impact landing page to increase profile sign-up conversions
Straat Consulaat UX Audit
A UX research document with a concrete list of data-supported website improvements and quick fixes to kickstart the team into taking action
GI Travel UX Audit
Start with a UX Audit to discover how to improve your website.
Lucas Bols e-com UX
Wireframing the perfect check-out and webshop with way more emphasis on the cocktail experience.
Holland-DM UX Audit
UX Audit where my research was focussed on usability findings and content evaluation
Bolt tulips Webshop UX
An optimised webshop structure and wireframe concept to boost the sales of premium Dutch tulips.
Hebbers Webshop UX
Prototyping a straightforward online shopping experience where users can easily find what they are looking for.
2nd Plan(t) Webshop UX
A brand new webshop for planters made from recycled materials that appeals to the modern day well-informed millennial.
DPG Media UX Freelancer
Continuously assisting the UX team and creating designs for multiple Dutch media brands.
Your personal swim coach
Motivating expats to overcome their fear of water and sign up for swimming class.
Meet your UX specialist
Hi! I'm Bonny, a UX designer with a data-mindset.
I help e-commerce shops, organisations and start-ups / scale-ups to optimize their websites and improve the online experience for their customers. I love analyzing the behavior of users to discover new insights & opportunities. I’m driven to base my recommendations and design decisions on real user data or feedback.
I'm specialized in:
- Investigating bottlenecks on your website and spotting new opportunities to increase conversion rates.
- Researching user behavior and gaining insights through screen (user) recordings and Analytics.
- Creating UX / interaction designs and prototypes to improve the user experience.
- Low-key user testing and data monitoring, to see what the actual effects are and to keep optimising for growth.