Turning a new brand strategy into a high-converting website
Barentszen had a fantastic new brand strategy, beautiful logo and their new positioning was rock-solid. Yet, their current website was still telling the old story. It no longer aligned with who they are and what they sell.
As a major player in the MICE sector (meetings, incentives, conferences, and exhibitions), they moved away from their legacy brand names to embrace a single, powerful new direction. The result of their brand sessions? A document outlining a vision, new colors and a logo.
It was up to me (UX designer), Geertje (UI designer), and Noah (our developer) to translate this strategy from paper into a high-end, converting digital platform.
What we did
Together with the Barentszen team (BIG shout out to content specialist Anouk!), we rebuilt the website from the ground up. We threw the traditional ’travel agency vibe’ overboard and replaced it with a strategic B2B platform.
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From offering-driven to need-driven (UX Design)
Companies looking to organize a high-end corporate trip or event aren’t looking for a basic ‘list of services’. They are looking for a solution to their strategic challenges. The website architecture is now set up to immediately hook potential clients by addressing their specific goals (such as boosting employee engagement or deepening client relationships). Visitors instantly recognize themselves in the narrative. -
From a basic style guide to a high-end identity (UI Design)
Geertje took the baseline colors and fonts and translated them into a modern digital design that radiates trust, innovation and a bit of magic. Through strategic color choices, the most critical buttons (CTAs) instantly pop out. The website doesn’t just look beautiful, it subtly guides the visitor toward the contact button. -
Flawless execution (Development)
Our developer turned the design into a rock-solid website. The platform is built in Elementor to be technically flexible from day one, making it easy to scale alongside future marketing campaigns and content.
The result: A website that sells
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Instant recognition:
Visitors immediately see Barentszen’s deep expertise (40 years of experience) and their added value for their specific industry. -
Higher conversion:
Thanks to an intuitive user flow, potential clients are logically guided through the website, with the ultimate destination being: getting in touch. -
Future-proof:
The website now perfectly matches the premium look and feel of the company and is fully prepared to scale with their growth.
Explore the new website and see for yourself →
Customer review
Now that the rebranding went live last week (June, 2026), I would like to sincerely thank you, Geertje and Noah for all your hard work and in meeting the deadline for our new website. It is truly something to be proud of, and I am very excited about this fresh new chapter we are entering. Thanks to your creativity, support and professionalism, we now have a beautiful, future-proof website. I wanted to let you know how incredibly happy I am with the result.
Is your website ready for a redesign?
Do you have a new positioning ready to go, or do you notice your current website simply isn’t generating the number of leads you deserve?
My team and I design & build websites that don’t just look stunning, but are primarily engineered to grow your business. We take care of everything: from the initial UX strategy all the way to launch.
Do you want a website that truly matches your ambitions?
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