Landing page optimisation
When you’re selling a product, promoting a course or launching a campaign, your landing page needs to do one thing: convert visitors into loyal customers.
Conversion optimisation is about understanding user behavior and removing bottlenecks
When optimising your landing page, it’s tempting to only focus on the visuals and skip the user experience. But rushing from concept to visuals can hurt usability and frustrate users. To get real results you need to understand your users’ behavior and improve your site’s usability.
This is where I come in
I bridge the gap between aesthetics and usability with data-driven UX research, actionable insights and seamless designs that help your page shine.
You get exclusive insider recommendations you won’t find in cookie-cutter guides
My UX research goes beyond the basics. I dive into user recordings, heatmaps, analytics data and competitor analysis.
Let me act as your UX detective: I’ll analyse the data and pinpoint exactly where users are experiencing confusion or leave your site. Whether it’s a button that doesn’t attract attention, a cluttered layout or unclear messaging, I’ll identify and eliminate the barriers standing between you and your goals.
And you get tailor-made design improvements
I don’t just tell you what’s wrong, I give you the designs to fix it. Every recommendation is actionable and aligned with your goals. And because my designs are based on real user insights, you’ll quickly see an uplift in your conversion rates.
I offer 2 types of services
Optimising an existing page
Already have a landing page that isn’t performing as it should? No problem, I’ll increase your conversion!
Here’s how:
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- UX Research: I analyze user behavior to uncover the friction points that make visitors drop off.
- Actionable Recommendations: Get a list of improvements that directly impact conversions.
- Targeted Design Updates: From layout tweaks to flow optimisation, I’ll refine your page with conversion-optimised designs to turn clicks into conversions.
Starting price
€1975,-
excl. VAT
Creating a new landing page
Need a brand-new page? I’ll set up a stunning, user-friendly design, tailored to your goals.
Here’s what you’ll get:
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- Competitor analysis: I’ll study your competitors to identify what works, what doesn’t, and where you can stand out.
- Strategic layout & content proposals: My design process kicks off with wireframes so we can start co-writing relevant copy from the start. (notice the ‘co’ in writing: we’re in this together!)
- Conversion-optimised design: From compelling headlines to persuasive calls-to-action, every element is designed to build trust and drive action.
Starting price
€2875,-
excl. VAT
Optional add-on
New branding package
Add this package if you don’t have an existing brand style or you’re launching a brand new concept and want to attract a new target audience.
Together with creative brand & UI designer Geertje Ruitenburg I’ll transform your landing page into a visual masterpiece. You get all the brand elements you need, including color schemes, typography a logo and visuals.
Keep in mind that this is a solid brand style that you can also use for other pages, templates, banners etc.
Starting price
€2160,-
excl. VAT
Other UX projects
DPG Media UX Freelancer
Designing a new self-service platform that connects multiple profiles, subscriptions, and operates for 30+ magazines and newspapers.
BOLT Amsterdam tulips webshop UX
What comes first, the tulip or the bulb? I had the assumption that people would mainly be interested in the shape and color of the tulip. But I was wrong…
2nd Plan(t) webshop UX
Buying plants with a twist: This user journey starts with finding the planter (pot) you like and thén choosing a plant.
Holland-DM UX Audit
A UX audit for a team that knew their website could be better but didn’t know how or where to start.