30 Day webshop make-over 

Through product positioning we’re creating an image of your product in the minds of your consumers, relative to competing products. The goal of product positioning is to establish a unique and distinctive place for you in the market, and to make your product appealing and relevant to your target consumers.

Our process:

1. Market analysis: Understanding the market and customer needs, as well as the competitive landscape.
2. Product Analysis: Evaluating the product’s unique selling points and differentiating factors.
3. Value Proposition Development: Developing a clear, concise, and compelling message that communicates your product’s value proposition.
4. Positioning Statement: We create a positioning statement that defines your target market, your product’s unique benefits, and your target market’s pain points.
5. Marketing Communication Guidelines: We define the guidelines for the marketing materials and communications so they align with your product’s positioning statement and effectively communicate its value proposition.

What you’ll get

Positioning strategy document that describes how to place your brand or product in the market in such a way that it appeals to the target audience(s) and distinguishes itself from the competition. A marketing communications guideline document and a set of 10 (static) marketing and advertising materials that match the new positioning strategy. Depending on the strategy this ranges from Instagram ads, banners etc. to offline materials. You also receive the design templates so your team can easily create new consistent marketing materials.

A product photography strategy helps you create a consistent visual aesthetic and ensures that your products are presented in the best possible light (literally). Having visually appealing and consistent product images that reinforce your identity leads to increased brand recognition, credibility, and customer engagement.

Our process:

1. Alignment with the brand Analysis: In service 1 (Branding) we defined your company’s brand identity. In this phase we will apply the visual identity guidelines to the product photography and create different concepts. The chosen direction will serve as the briefing for the photostudio.
2. Photoshoot Planning: Together with the photostudio we select the appropriate lighting, equipment, and location to create images that align with your brand’s visual aesthetic.
3. Photoshoot Execution: A full day of capturing high-quality product images that accurately represent your product and its features.
4. Image Editing: Enhancing the images to ensure that they are visually appealing and consistent with the company’s overall brand aesthetic.
5. Integration with Marketing Materials: Incorporating the product images into marketing materials such as brochures, websites, and social media posts to reinforce the brand’s messaging and visual identity.

What you’ll get:

Photography guidelines document. Professional photos and image editing of 50 products (if you need more photos there’s a surcharge of €125,- per hour ex VAT). Image editing and lighting settings templates in Photoshop. The new images incorporated into the 8 marketing and advertising materials mentioned in service 2 (Product positioning).

Optional:

You can also book a photoshoot to create brand images. This comes with an additional starting price of €2400,- ex VAT.

In this phase we dive into the webshop experience. By doing user research we will gain insights into your current audience’s needs, behaviors, motivations, and pain points. It helps us to improve the user experience by making data-driven decisions when re-designing the webshop.

Our process:

1. Google Analytics Data: We scan your webshop’s Google Analytics data to uncover opportunities for optimization and improvement. We review data focussed on user behavior and conversion rates, to identify areas that can be improved.
2. Screen Recordings: we enable a tracking tool (like Smartlook or Hotjar) so we can see what visitors actually do on your webshop. We track mouse movements and clicks to identify behavior patterns and understand any difficulties they are facing.
3. Recommendations for design and development: using the insights gained from the research we write a list of recommendations that will function as design guidelines during the UX & UI design phase.

What you’ll get

All the User research insights will be bundled into a UX guidelines report with tips to improve the user experience of your website or webshop and increase your conversion rate. The report presents both “quick-wins,” which are simple to implement, and opportunities which may require more effort but have the potential to significantly increase conversion rates. The report also includes visual examples, guidelines, general advice, and rough wireframe concepts to make our next steps more concrete.

We are long-time experts in User Experience (UX) and User Interface (UI) Design. UX design ensures that your webshop has a clear, intuitive and user-friendly interface that is easy to navigate. UI design complements the UX strategy and provides you with a visually appealing website.

Our process:

1. Wireframing: Creating rough sketches or wireframes to outline the structure and layout of the website or application for both mobile and desktop.
2. Prototyping: We create interactive prototypes so you can experience the user flow for yourself and test the usability and functionality of the design with others.
3. User Interface design: Creating the final visual design, including the color palette, typography, and other elements that we’ve established as your company’s branding in the user interface.

What you’ll get:

New UI designs for the 10 most important pages (templates), features and design states of your webshop optimized for both mobile and desktop devices. We also turn these into a mobile and desktop prototype. Our team will use Figma to create a design system and prototype, which allows for streamlining future design changes or iterations in the style guide. The designs can be effortlessly implemented by your development team. 

Note that implementation of the design into the website is not included in this trajectory.

What you’ll get:

The CRO process is an ongoing cycle of analysis, testing, and optimization. We deliver guidelines, recommendations, A/B test designs and a plan on how to continuously improve your webshop’s performance and increase conversions. In the UX & UI design we apply all the relevant best practices that relate to our insights.

It’s a 30-day program, but we spread the tasks and activites out over 60 to 90 days. We plan things as efficiently as possible but there will be times that we for example have to wait for the photos to be handed over to us before we can continue with the designs. Or maybe you’re experiencing some delay in the internal sign-off process in your company. So realistically our collaboration could last for 90 days.

To ensure deadlines are met, we make an agreement with you at the start of the project. We know from experience where the bottlenecks are so we share a timeline that shows when you should start creating content with your team or when certain copy needs to be finalized and delivered to us. When unexpected delays pop-up we discuss the way to move forward. We anticipate that you will make accommodations for your company’s decision-making process. Make sure people have enough time to attend review and sign off meetings if necessary. 

During the program we are fully focussed on you. Every 3 months our company accepts a new workload, which means if the activities stretch beyond 90 days due to delays on your side, our schedule to work with you will be more irregular. 

At the start of the project we define success metrics together, related to the make-over. We guarantee a positive effect. We can’t predict the level of impact but after implementing the designs (and even just by showing it to people) you will experience an uplift in positive feedback and conversion.

We know ‘achieving results’ is an important and delicate topic. That’s why we include an aftercare plan. After we’ve delivered all the documents, materials and designs we schedule 3 aftercare calls on the dates of your choice. We recommend to schedule the first call 1-3 months after webshop designs have gone live or after a campaign has ended. This way we can continuously advise you.

We will ongoingly collaborate with you untill you’ve reached an uplift in the defined metrics (for instance your sales or conversions). We’re team players. We value open communication and collaboration. If you follow our guidelines and don’t see results after 3-6 months of implementation, we will continue advising you for free. And if we believe that visual adjustments are necessary to reach the desired metrics, we will for instance provide you with new banner designs at no additional cost.